Apple and Google targeted at UPC by new European patent monetization entity

Introduction

The era of the twenty-first century is progressing with new technologies invented every single minute. Tech companies are trying their best to outsmart their rivals in the global market by patenting their innovations. These companies capitalize on the value of their patents, making it tough for their rivals to survive in this fierce competition.  What happens when there is a sudden obstruction faced by tech giants in monetizing the patent in the global market? The European Patent Monetization Entity (EPME) has made it difficult for Apple and Google to capitalize on their intellectual property. As UPC (Unified Patent Court) is streamlining the patent process in Europe, then how this new entity will impact the tech industry and future patent enforcement?     

Patent Monetization: A Big Deal for Companies

The case talks about patent monetization, which involves extracting monetary value from intellectual property through litigation, license and outright sales. Apple and Google are the apex players of the tech industry and other organizations have been trying to extract from their huge patent portfolios.  The establishment of UPC is done to restructure the patent litigation across Europe and it holds valuable patents covering a broad spectrum of technologies. This broad spectrum includes software algorithms and smartphone designs, the essential lifeblood of innovation in the digital age. But, since the emergence of EPME, there has been a shift in the power dynamics, jeopardizing the dominance of existing players.   

The Industry Titans at Risk  

Apple and Google are the Alphas of the tech industry and have been historically engaged in patent battles. The legal battle between these two has been the news headlines, alleging each other for infringing their intellectual property like software innovations, smartphone technologies, etc.

Apple: Apple has been very serious about patents as these rights are an integral part of its business strategy. From proprietary software designs to the design of the iPhone, Apple has been protecting its revenue streams and market positions strictly. A single infringement on its patent portfolio can affect its market position and competitive edge.   

Google: The Company’s assorted portfolio includes search algorithms, mobile operating systems, AI, self-driven cars, and much more. Like any innovation, Google rigidly protects every product in its portfolio. Patent disputes bring with them financial risks and interrupt product development.  

The ever-evolving strength of the European Patent Monetization Entity: To make the patent monetization simpler, EPME is strategizing to target the patent held by UPC, with this, the entity can speed up the monetization process. In a broader way, by acquiring the patents the entity can use its rights over several European countries, which in return multiply the revenue and will increase the impact of its actions. This poses a serious threat For Apple and Google because now they have to deal with an established competitor that can control the market.

Apple and Google have taken a comprehensive approach to safeguard their intellectual property and maintain their competitive edge in the face of the EPME’s mounting threat. Both companies are trying every nook and cranny to protect their innovation and hold onto their market position. As part of their defensive strategy, the companies are preparing themselves by boosting their patent portfolios and investing in legal tactics.

In the meantime, they are also seeking opportunities to collaborate and cooperate with the EPME, realizing the advantages of coming to mutually beneficial agreements. The companies are trying to find common ground with their opponents and avoid prolonged legal fights by actively participating in constructive discussions and exploring alternate dispute-resolution processes.   

Roadmap Ahead  

The struggle for patent supremacy is still ongoing, so even after all these efforts, the future is still uncertain. As EPME is standing mighty strong and undermining the status quo, the tech industry is preparing itself for fierce competition. Regardless of the fact Apple and Google will triumph or surrender to the stress of the patent battle; the European monetization game has just started, and the risks are higher than before.

Conclusion 

The advent of the European Patent Monetization Entity announced a new dynamic in the tech industry, attacking the supremacy of long-standing giants like Apple and Google. As this organization aims to control the important patents held by UPC, the stage is set for a high-stakes battle that has the potential to alter the competitive environment drastically. Irrespective of their attempt to protect their intellectual property, bot companies need to navigate a complicated web of legal obstacles and calculated risks to maintain their market dominance amid an increasingly uncertain future.  

These international activities can overwhelm the brand owners however, with strategic foresight, collaboration, and advocacy, they can navigate the patent battlefield and emerge stronger than ever. With Brealant you can be one step ahead by having an efficient plan of action and the right knowledge to execute the plan. Brealant is a tech-led IP service provider firm, striving to give the best action plans for its clients.